You want to reach the maximum number of people with your ministry, right? The best way to do this is with effective marketing. Many people find the topic of ministry marketing to be controversial. Some people believe that because it is a ministry, you will be sent the people you need to minister to and the people who will help fund your ministry. However, if people are unaware of your ministry, how are they ever supposed to find you?
Let’s take a look at Jesus’s life and his disciples and how they spread the news of the Messiah. First, Jesus chose his disciples from a wide variety of backgrounds. Some were fishermen, doctors, lawyers and tax collectors. Why did he choose the individuals? Because they traveled, they were bilingual, and they came in contact with a significant number of people.
The difference between Jesus and certain ministries is that he added value to individual’s lives by sharing God’s truth and God’s love. He was humble and wanted to serve others to bring them into the kingdom. Jesus and the disciples were able to spread the message of hope and salvation without watering down the Gospel by remaining authentic. Let’s check out some of the ways you can market your ministry without appearing spammy or insincere.
Before you ever begin marketing your ministry, you must determine why you are doing it. Are you doing it to reach more people with the message of truth? Or, are you doing it to increase donations? You will only be rewarded when are marketing for the right reasons. If you are marketing to increase your profits, people will see right through your attempts. You need to sell because you want to add value to someone’s life.
One of the best ways to market your ministry is to do something for your community. Whether it is to give a community award to a firefighter, EMS personnel or police officer that has gone beyond the call of duty or a teacher, volunteer or student who is making a difference in the lives of others. By honoring them, you will draw attention to your ministry.
Increase your exposure in your community by doing to others as you would have them do to you. This means remaining friendly and relevant. By offering a helping hand, you will increase awareness of your ministry in your community.